10 Best LinkedIn Articles Every Tech Entrepreneur Can Learn From

YO! Marketing entrepreneur in marketing strategy in Aberdeen
Photo courtesy ofGarrhet Sampson

Last year, I compiled 10 LinkedIn articles that inspire me as a start-up founder and entrepreneur.

The topics covered span from intellectual property, organisational culture and self-disruption. I have added my key takeaways for 2017, a good reminder for me as the year reaches a halfway point.

1. GUIDE TO TECHNICAL SUCCESS FOR A STARTUP – VARUN BATRA

Varun Batra discusses the pitfalls of choosing the wrong tech-stack at the onset of your tech startup. He explains that the focus of an entrepreneur should be getting an MVP out in the shortest possible time. Two ways to work smarter: Stick with one or two technologies or Start with one or two technologies. Reading time: 3-5 minutes

2. INTELLECTUAL PROPERTY BEHAVIOUR: THINGS YOU CAN DO WITH YOUR IP – AKEEM FAMUYIWA

This is an insightful article for any entrepreneur with an idea. Intellectual property (IP) can appear complex but Akeem Famuyiwa does a good job of explaining the different kinds of IP, licensing and how structuring a licensing deal can have significant impact on long term business growth. Reading time: 5-7 minutes

3. MINIMUM VIABLE TECHNOLOGY (MVT) – MOVE FAST & KEEP SHIPPING – AJAY SHRIVASTAVA

Talk about a timely article! This article came up in my feed at a time when I was making decisions about building a minimum viable product. Ajay Shrivastava talks about speed, technology and agility. Must read if you’re building anything for customers. Reading time: 7-10 minutes

4. HOW DO YOU CROSS THE CHASM & THE TIPPING POINT? PART 2 – HANS PETER BECH

I failed to save the part one of this article but you can find it here. The second part of the article follows on to discuss how to pass the tipping point. Passing the tipping point is crucial for market growth. Hans Peter Bech gives great insight into how to increase market share using techniques like customer segmentation and facilitating your buyers’ journey. Great read as you make inroads into your target market. Reading time: 7-10 minutes

5. 6 WAYS BUSINESSES CAN ADOPT A GROWTH MINDSET CULTURE – SARAH GOODALL

Sarah Goodall wrote this article in November 2016, and it is one of my favourites. I’m a huge fan of enabling organisational culture because I think too many companies leave culture to chance. Sarah discusses how organisations can develop a ‘growth’ mindset (and move away from a ‘fixed’ mindset). She touches on learning through failure, continuous feedback and flatter organisational structures. Reading time: 5-7 minutes

6. OILFIELD ENTREPRENEURSHIP – IS SPE READY FOR A ‘STARTUP VILLAGE’ AT ATCE? – JANEEN JUDAH

Janeen Judah is the 2017 SPE (Society of Petroleum Engineers) President. In this article, she called for a Startup Village/Fair at conferences such as ATCE. The oil and gas industry is overdue for innovative disruption. Therefore, this is exactly the kind of idea that should be getting overwhelming support. Reading time: 3-5 minutes

7. STOP WASTING TIME DEFINING YOUR ORGANISATION’S VALUES – STEFAN NORRVALL

Following on from my love for great organisational cultures, this article challenges the idea of value statements, an approach that Stefan Norrvall notes is ineffective if they are not linked to the behaviours, systems and symbols within an organisation. Particularly in cases where values change often. What’s the point? I agree, Stefan! Leaders must walk-the-talk for the talk to be real. Reading time: 5-7 minutes

8. WHO ARE PRODUCT MANAGERS AND WHY YOU SHOULD NEVER HIRE A GOOD PRODUCT MANAGER FOR YOUR COMPANY – SUHAAS KAUL

This intriguing title engaged people like me, people who are developing products that will eventually need a product manager. Suhaas Kaul discusses the difference between a good product manager and a great one. You want a great product manager as a merely good one is simply not good enough. Reading time: 7-10 minutes

9. BUILDING INSANELY GREAT PRODUCTS BY DAVID FRADIN – UDAY KUMAR

On the topic of products and what makes great ones, David Fradin’s book appears insightful. The book is on my reading list for this year (I will get to it). According to Uday Kumar, the book is dedicated to enhancing the chances of product success and reducing product failure. Reading time: 3-5 minutes

10. HOW TO DISRUPT YOURSELF – 5 LESSONS FROM PEOPLE WHO’VE DONE IT THEMSELVES – WHITNEY JOHNSON

I recently came across Whitney Johnson, a leading management thinker, author and host. This article is fantastic if you are an entrepreneur who wants to make a real difference. Whitney’s examples are inspiring. Do you want to fill a niche with your strengths? Do you learn from failure? Then read this, oh, and follow her podcast, ‘Disrupt Yourself Podcast’. It promises brilliance! Reading time: 7-10 minutes

Key takeaways for 2017
  1. Start with the minimum until you have find what your customers want.
  2. Look for a niche market where you can gain market share using your distinctive strengths.
  3. As an entrepreneur, always be thinking about your company’s culture from day one and ensure your systems, behaviours, processes and leadership team align.
  4. Your product or technology is the core of your business so get advice on the right IP to protect it.
  5. Innovation will keep you ahead in the market, regardless of industry. Be ready to disrupt even yourself.
A version of this article was originally published on LinkedIn on 31 December 2016

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