Marketing Strategy

  • In Social Media Strategy, we:

    Create 1 buyer persona to represent target audience

    Identify 1-2 digital channels to reach them

    Define objectives for each channel

    Establish key metrics for tracking performance on each channel

  • In Content Strategy, we:

    Create 1 buyer persona to represent target audience

    Identify 1-2 digital channels to reach them

    Research and define up to 5 content areas and associated themes

    Identify content formats and style

    Define objectives of each content area

    Establish KPIs to track performance of content

    Build 60-day content calendar

  • In Marketing Strategy, we:

    Conduct competitor research in one or more markets

    Analyse market trends in your industry

    Establish pricing strategy in your industry

    Define value proposition and key messages

    +Content Strategy

    +Social Media Strategy

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